At the heart of our cafes are the people who have been with us for years, particularly in the leadership team and the long standing team members, who not only hold each venue together but also foster the loyal community that returns day after day. Their presence brings continuity, warmth, and a recognisable energy that can’t be manufactured.

Our ability to retain staff over the long term comes from creating an environment where every team member has room to grow. We invest deeply in team development, facilitating courses in breath work and hospitality psychology, attend award shows, and celebrate milestones. These shared experiences build connection, confidence, and a sense of collective purpose.

The way we look at our team is fundamental. For us, it’s essential that our people are given more than just a wage. Whether it’s new skills, improved wellbeing, creative inspiration, or the confidence to take their next step. We believe every leader has a responsibility to contribute to the growth of their team.

We recognise that each team member has different needs: some seek stability, others crave creativity or personal challenge. By understanding these individual motivations and applying principles of psychology within the hospitality environment, we’re able to create a supportive, safe space where everyone can meet their own hierarchy of needs and ultimately thrive.

Supporting personal development isn’t an optional extra, it’s a core part of how we build strong, long-lasting teams. When people feel seen, supported, and empowered, they don’t just stay, they grow, and the whole business grows with them.