Ethos & Values
Every choice we make is an opportunity to shift culture toward greater respect for produce, people, and place.
At the core of our venues is a clear, intentional process that guides every decision we make. This framework ensures that our choices honour the people and relationships that allow hospitality to thrive. Everything we do follows five key pillars, in this order:
The Self
Our Team
Our Customers
Our Suppliers
Our Community
This structure, inspired and adapted from restaurateur Danny Meyers (Eleven Madison Park, New York), keeps us anchored in purpose. It reminds us that great hospitality begins with looking after ourselves, extends into supporting each other, and ultimately shapes how we serve our wider community.
Hospitality as a Cultural Pillar
Hospitality is more than service, it is identity. Cafes and restaurants act as anchors within a neighbourhood, influencing the energy, culture, and rhythm of the local community. A well run venue doesn’t just serve food; it sets the tone for how people connect, how they work, how they relax, and even how they style their homes.
We consider this as a responsibility and an opportunity to elevate the cultural fabric around the venues, becoming places of inspiration, comfort, and connection.
A Framework That Allows Everyone to Flourish
By committing to our values, we create an environment where individuals, including those who are neurodivergent, can excel. Clear structure, consistent expectations, and supportive systems allow all staff to feel grounded and valued. This approach not only keeps exceptional people with us over the long term but also gives hospitality roles the credibility and respect they deserve.
Ethical Leadership in Hospitality
As leaders within our industry, we believe we have a responsibility to choose ethically, and to encourage others to do the same. That means using our platform to showcase the best of our region and to support those who sustain it.
This includes supporting initiatives such as:
Tip the Farmer, directly supporting primary producers.
Featuring Indigenous ingredients like kangaroo, lemon myrtle, davidson plum or bush beef to honour First Nations food culture.
Bringing local suppliers into the spotlight and championing their craft.
Every choice we make is an opportunity to shift culture toward greater respect for produce, people, and place.
Evidence-Based Sustainability
Sustainability is central to who we are, but we approach it with a focus on what actually makes a measurable difference. Beyond the visible actions guests often associate with sustainability, we prioritise operational choices that have strong evidence behind them.
This includes:
Maintaining kitchen equipment, like regularly cleaning fridge filters, to dramatically reduce energy use.
Composting all appropriate waste.
Minimising plastics wherever possible.
Partnering with sustainability focused brands such as Huskee.
Our commitment is not just to look sustainable, but to be sustainable in ways that matter.
Inclusivity at Our Core
Inclusivity isn’t an optional extra, it is a core value. Food should be accessible, enjoyable, and safe for everyone. That’s why our menus are built with a wide range of dietary needs in mind, offering gluten-free, dairy-free, vegan, and vegetarian options without compromise on flavour or creativity.
We want every person who comes through our doors to feel considered, welcome, and respected.
Shaping Culture Through Care
Ultimately, our ethos is simple: lead with integrity, operate with intention, and create spaces that enrich the lives of everyone involved, from the team to the community and beyond.
Great hospitality is culture shifting, and we strive to honour that responsibility in every decision we make.
